All posts by sby

Landing Pages in Digital Marketing for Lead Generation

An effective landing page is the Holy Grail when it comes to digital marketing for lead generation. A well-written one will generate many times its initial cost in increased sales. Some writers have built their reputations and businesses by how well their pages deliver purchases to their clients. Critical elements such as a call-to-action followed immediately by a form to facilitate that call must be included. However, just like the Holy Grail, there are myths surrounding landing pages that can impede your progress and limit your ability to make sales.

Main Myth 1: Your Website’s Home Page Can be Used as a Landing Page

Landing pages and websites have very different purposes. Websites are your home on the Internet and allow you to introduce yourself to your customers. A typical conversion rate on a home page is low, typically less than 3%. Home pages are static, meaning that they don’t change depending upon where your customer is coming from. Useful landing pages should tailor content to match the content of the link they were at before clicking. Landing pages should never have links leading away from the sales conversion forms. Home pages are designed with links for simple navigation around the website. In short, home pages and landing pages should not be combined.

Main Myth 2: Only One Landing Page is Needed

Potential buyers arrive at your website from many different locations. Perhaps they have clicked on an ad or followed a link on Facebook. Each of those locations has a different look or feel and used different phrases. It is vital for a potential customer to experience a sense of continuity once they arrive at your landing page. For example, expressions used in an ad must also be used throughout the landing page. This continuity helps develop trust. For this reason, multiple forms of your landing page must be developed.

A well-composed landing page is a powerhouse when it comes to lead generation and landing sales. They should reflect your website, but not be part of it. Also, multiple versions of your landing page should be developed to ensure that each matches the link used to access the page. Doing so increases trust and makes a sale or an email capture more likely. Don’t be fooled by the myths.

Popular Types of Space Saving Furniture

Living in a small apartment poses some unique challenges. The right furniture can be a game-changer for residents, giving them more convenient storage space and freeing up room to relax, pursue hobbies, or just engage in the daily activities of life. Read on to find out about a few great categories of space saving furniture that are a perfect fit for small homes.

Wall-Hung Beds

Wall-hung beds, including traditional Murphy beds, are designed to fold down from the wall at night, then fold back up during the day to offer extra space. They come in all sizes, from Twin to King, and some feature spring lift mechanisms that make them a breeze to lift and lower. Some Murphy beds further improve space efficiency by incorporating additional storage cabinets, as well.

Drop-Leaf Tables

Drop-leaf tables are designed to make it easy to add and subtract table space as needed without the hassle of removing middle sections. Most consumers leave the sides of their drop-leaf tables down when they’re not in use and put them against a wall, then pull them to the center of the room and expand them as needed when people come over for dinner.

Stackable Chairs

Love having people over, but don’t have space for a ton of extra furniture to accommodate those guests? Modern stackable chairs are stylish and light. Using them can free up floor space on a daily basis without leaving guests to fend for themselves when they come over for dinner or game nights.

Sleeper Sofas

Sleeper sofas aren’t ideal for daily use, but they’re perfect for accommodating family members or friends visiting from out of town. Modern sleeper sofas are lighter and easier to fold than their predecessors, so consumers who still remember struggling with heavy hardware when they went to visit family in far-off places shouldn’t be put off. It’s easy to find sleek, modern, practical options.

The Bottom Line

Living in a small home or apartment doesn’t have to feel cramped and uncomfortable. Residents just need to find furniture designed to maximize space without making it feel cold and inhospitable. There are plenty of options when it comes to folding or stacking beds, couches, chairs, tables, and more to choose from, so get started today.

The Upcoming PMP Exam Includes a New Emphasis on People and Environmental Influences

Taking the Project Management Professional (PMP) exam is a rite of passage for many in one of today’s hottest career fields. Obtaining a PMP certificate will always open doors for project managers who are eager to take the next professional step.

With the PMP test slated to change in fundamental ways not long from now, new types of preparation will be required. Some of the most highly regarded Online PMP Exam Prep specialists are ready to help future test-takers get started.

A New Direction for the PMP Exam

The current version of the official PMP exam is structured in what many regard as a particularly intuitive way. With the stages of the project management process having been defined and detailed so rigorously, today’s PMP test follows the same outline.

Even project managers who have never consciously prepared for the test will often have absorbed this perspective on the discipline. Despite being so widely accepted, however, this process-focused take on project management has also revealed some real weaknesses.

In particular, researchers have determined that an excessive emphasis on process sometimes blinds project managers to the concrete realities around them. An overly procedural view of project management can deprive participants and environmental factors of the context that highlights their true significance.

Given that, the Project Management Institute (PMI) has decided that a new approach will guide the creation of the upcoming version of the PMP exam. Instead of being broken down solely into sections corresponding to stages of the project management process, the new test will emphasize related entities and influences just as much.

Coming to Terms With People, Environmental Factors, and Processes

Professionals who wish to become certified project managers will need to become comfortable with this new outlook. Instead of studying the project management process in isolation, they will be expected to explain how all of its parts relate to the concerns of stakeholders and the activities of participants.

Would-be PMP certification holders will also need to learn how environmental factors can impact every stage of project management. By doing away with the inward-looking, process-focused emphasis of the existing test in this fashion, PMI hopes to equip test-takers with even more results-enhancing knowledge and tools.