Category Archives: Advertising & Marketing

3 Interesting Ways Digital Marketing Can Launch a Brand into Success

Most entrepreneurs have heard of digital marketing, but how can it help a business succeed? With more people than ever relying on the internet for nearly everything, it’s crucial for business owners to utilize advertising tactics to build an audience. Here are the top ways a digital marketing agency can help a growing company do just that.

Reach a Bigger Audience with Less Money

It may be hard to believe, but digital marketing campaigns are often much cheaper than traditional print or television advertising. Moreover, these campaigns have the ability to reach even more people. Why is it so much cheaper?

Advertising online makes it possible to narrow down a target audience. For example, using social media campaigns to gain followers and create an email list can help businesses find consumers who fit their particular niche. Traditional advertising, while it reaches the masses, doesn’t always make it possible to locate the right audience.

Easy to Measure Results

The end goal of any marketing campaign is to see a large ROI. Digital campaigns make it possible to review results almost instantly. There are plenty of online metric tools that allow brands to track the success of their advertising tactics.

Since brands can see their results right away, it also gives them the liberty to change their campaign as needed. If the owner notices their audience isn’t responding positively to one part of the campaign, they can tweak it on the spot. This kind of customization gives digital marketing the upper hand over traditional advertising.

Quicker Conversion Rates

Closing the sale is important, and digital campaigns entice people to make a purchase faster than print advertising. Back in the day, if a person watched a television commercial for an exciting product, they would still have to drive to the store to buy it. Online shopping, however, makes people buy things much faster.

Great digital marketing creates FOMO, also known as the fear of missing out. It only takes a few clicks to order a product, and an effective marketing campaign is likely to close the sale the same day. For this reason, investing in digital advertising is well worth the money.

The most successful companies now have an online presence. Smaller businesses that also want to make an impact should consider implementing a digital marketing campaign. Working with a marketing expert will ensure the brand sees an impressive ROI.

Landing Pages in Digital Marketing for Lead Generation

An effective landing page is the Holy Grail when it comes to digital marketing for lead generation. A well-written one will generate many times its initial cost in increased sales. Some writers have built their reputations and businesses by how well their pages deliver purchases to their clients. Critical elements such as a call-to-action followed immediately by a form to facilitate that call must be included. However, just like the Holy Grail, there are myths surrounding landing pages that can impede your progress and limit your ability to make sales.

Main Myth 1: Your Website’s Home Page Can be Used as a Landing Page

Landing pages and websites have very different purposes. Websites are your home on the Internet and allow you to introduce yourself to your customers. A typical conversion rate on a home page is low, typically less than 3%. Home pages are static, meaning that they don’t change depending upon where your customer is coming from. Useful landing pages should tailor content to match the content of the link they were at before clicking. Landing pages should never have links leading away from the sales conversion forms. Home pages are designed with links for simple navigation around the website. In short, home pages and landing pages should not be combined.

Main Myth 2: Only One Landing Page is Needed

Potential buyers arrive at your website from many different locations. Perhaps they have clicked on an ad or followed a link on Facebook. Each of those locations has a different look or feel and used different phrases. It is vital for a potential customer to experience a sense of continuity once they arrive at your landing page. For example, expressions used in an ad must also be used throughout the landing page. This continuity helps develop trust. For this reason, multiple forms of your landing page must be developed.

A well-composed landing page is a powerhouse when it comes to lead generation and landing sales. They should reflect your website, but not be part of it. Also, multiple versions of your landing page should be developed to ensure that each matches the link used to access the page. Doing so increases trust and makes a sale or an email capture more likely. Don’t be fooled by the myths.

Popular Types of Space Saving Furniture

Living in a small apartment poses some unique challenges. The right furniture can be a game-changer for residents, giving them more convenient storage space and freeing up room to relax, pursue hobbies, or just engage in the daily activities of life. Read on to find out about a few great categories of space saving furniture that are a perfect fit for small homes.

Wall-Hung Beds

Wall-hung beds, including traditional Murphy beds, are designed to fold down from the wall at night, then fold back up during the day to offer extra space. They come in all sizes, from Twin to King, and some feature spring lift mechanisms that make them a breeze to lift and lower. Some Murphy beds further improve space efficiency by incorporating additional storage cabinets, as well.

Drop-Leaf Tables

Drop-leaf tables are designed to make it easy to add and subtract table space as needed without the hassle of removing middle sections. Most consumers leave the sides of their drop-leaf tables down when they’re not in use and put them against a wall, then pull them to the center of the room and expand them as needed when people come over for dinner.

Stackable Chairs

Love having people over, but don’t have space for a ton of extra furniture to accommodate those guests? Modern stackable chairs are stylish and light. Using them can free up floor space on a daily basis without leaving guests to fend for themselves when they come over for dinner or game nights.

Sleeper Sofas

Sleeper sofas aren’t ideal for daily use, but they’re perfect for accommodating family members or friends visiting from out of town. Modern sleeper sofas are lighter and easier to fold than their predecessors, so consumers who still remember struggling with heavy hardware when they went to visit family in far-off places shouldn’t be put off. It’s easy to find sleek, modern, practical options.

The Bottom Line

Living in a small home or apartment doesn’t have to feel cramped and uncomfortable. Residents just need to find furniture designed to maximize space without making it feel cold and inhospitable. There are plenty of options when it comes to folding or stacking beds, couches, chairs, tables, and more to choose from, so get started today.