Category Archives: Advertising & Marketing

The Upcoming PMP Exam Includes a New Emphasis on People and Environmental Influences

Taking the Project Management Professional (PMP) exam is a rite of passage for many in one of today’s hottest career fields. Obtaining a PMP certificate will always open doors for project managers who are eager to take the next professional step.

With the PMP test slated to change in fundamental ways not long from now, new types of preparation will be required. Some of the most highly regarded Online PMP Exam Prep specialists are ready to help future test-takers get started.

A New Direction for the PMP Exam

The current version of the official PMP exam is structured in what many regard as a particularly intuitive way. With the stages of the project management process having been defined and detailed so rigorously, today’s PMP test follows the same outline.

Even project managers who have never consciously prepared for the test will often have absorbed this perspective on the discipline. Despite being so widely accepted, however, this process-focused take on project management has also revealed some real weaknesses.

In particular, researchers have determined that an excessive emphasis on process sometimes blinds project managers to the concrete realities around them. An overly procedural view of project management can deprive participants and environmental factors of the context that highlights their true significance.

Given that, the Project Management Institute (PMI) has decided that a new approach will guide the creation of the upcoming version of the PMP exam. Instead of being broken down solely into sections corresponding to stages of the project management process, the new test will emphasize related entities and influences just as much.

Coming to Terms With People, Environmental Factors, and Processes

Professionals who wish to become certified project managers will need to become comfortable with this new outlook. Instead of studying the project management process in isolation, they will be expected to explain how all of its parts relate to the concerns of stakeholders and the activities of participants.

Would-be PMP certification holders will also need to learn how environmental factors can impact every stage of project management. By doing away with the inward-looking, process-focused emphasis of the existing test in this fashion, PMI hopes to equip test-takers with even more results-enhancing knowledge and tools.

Why Your Company Needs Digital Marketing

Business owners who want to become successful online must discover better opportunities for marketing their company. Online marketing endeavors help companies save money and expand their outreach. Reviewing why your company needs digital marketing shows you why it can become a valuable resource.

Improving Interest in the Company

Improving interest in the company helps the business attract more customers and generate more sales. Setting online marketing campaigns provides consumers with information about the company and its products or services. Generating more interest helps the company expand its client base and get the most out of its website and e-commerce-based services. Continuing the campaigns makes it possible to expand in new markets more effectively.

Generating a Unique Brand for the Business

Generating a unique brand for the company helps it stand apart from all the other businesses in their industry. Logos, slogans, and catch-phrases are elements of a unique brand. The business’s message is also a part of its brand. How the business presents itself on like establishes who they are in the public eye. When creating branded materials, it is equally as important to maintain brand consistency with advertisements, social media, and any media-based campaigns. Business owners must use digital marketing to engage with customers and generate a higher level of success.

Offering Details About New Product Releases

Offering details about new product releases helps consumers make well-informed decisions about the product and the company. It’s vital to show consumers why they need the product and why it is useful in their lives. Understanding why a company wants consumers to buy the products outside of the profits could generate consumer trust and make the company more successful. Reviewing the best strategies for a new product release can help the business generate better marketing efforts.

Business owners start digital marketing campaigns to advertise their companies online. The efforts provide effective strategies to explain vital details to consumers. Consumers need the information to make well-informed decisions about making online purchases. The way a business presents its products online determines their rate of success and conversion rates. Business owners who want to learn more about digital marketing contact a service provider now.

Effective Digital Marketing Strategies During a Long-Term Pandemic

A high percentage of small businesses benefit from hiring an e-commerce firm to create an online marketing program for them. An effective digital marketing strategy by a professional agency can boost website traffic substantially through search engine optimization, social media campaigns and targeted advertising. The website is easier for potential customers to find. Ad conversion rates increase and customers feel more engaged with the business.

Effective Outreach

During the ongoing pandemic in 2020, it’s particularly important for small businesses to provide effective outreach to current and potential customers. People want to know the safety measures these organizations have put in place. They are looking for reassurance about prevention methods. Websites need noticeable messages to their visitors regarding these issues. The message should be on the landing page or there should be an obvious button to click for information.

Sensitivity and Sincerity

Advertisements must be sensitive to the uncertainty and challenges of the current situation. People are looking to purchase products and services they need or want, but they respond especially unfavorably now to ads that seem insincere or tone-deaf. For example, images of large groups inside restaurants may provoke anxiety instead of any positive feelings. Restaurant owners will want to explain the steps they are taking to keep everyone safe.

Tracking Results Frequently

Digital marketing agency owners and employees learned quickly in 2020 that they must track advertising results more frequently now than ever before. Governments have implemented varying responses to the pandemic. Businesses are forced to close and later allowed to reopen, but some are told to close again when the situation worsens. Owners and their marketing agencies must figure out ways to retain their customers and persuade them to return.

It is no longer suitable to monitor results on a monthly basis. Agencies are tracking ad clicks and conversions on a weekly or even daily basis, depending on the client.

The Importance of Advertising

An article published in the magazine Ad Age in 2020 reported on the importance of organizations continuing to advertise during troubled times. Those businesses tend to fare better, as long as they choose appropriate messages and demonstrate trustworthiness.