Category Archives: Advertising & Marketing

4 Steps for Starting Your Own Blog

Starting a blog offers many opportunities for both business and pleasure. Many people have ideas and knowledge they would like to share with others, but they simply do not know how to get started. Learning how to create a blog for free will help individuals to get started on the right foot so their blog will be a success.

Helpful Tips for Starting a Blog

There are a few easy steps that should be taken to ensure a blog is up and running in a short amount of time. the process will seem slow when it comes to adding material, but with regular postings, a blog will grow and attract greater attention.

  • It is important individuals first know what they want to write on. Choosing a topic the individual is knowledgeable on and is passionate about will translate to more compelling and informative material being produced. Once the topic has been decided on, the next steps can progress rather quickly, allowing a person to get started writing.
  • Next, it is important an individual chooses a blogging platform. There are both subscription-based and free choices. Many new and professional bloggers choose WordPress because it is free and so easy to use. Researching the different options is important for making the right choice.
  • Choosing a domain name and hosting are also important steps to take in starting a blog. There are free options for both. Once a person becomes established as a blogger, they may want to pay for these services so they do not have to deal with ads.
  • Individuals will need to decide if they want to use their blogs to earn money. There are multiple ways to begin earning an income and they include becoming an affiliate or selling ad space.

Do Not Be Intimidated

If you are interested in starting a blog, it is natural to feel nervous. Taking the plunge into blogging is not always the easiest of decisions, but you must start somewhere if you ever want to be successful. Getting started begins with simply starting a list of your thoughts and information on the subject and then putting those into words for your readers.

How to Collect and Improve Online Reviews

Internet-savvy business owners already know that online reviews play an essential role in driving traffic to their sites and converting casual browsers into loyal brand enthusiasts. Recognizing the importance of establishing a solid base of positive reviews is just one small step toward success, though. Wondering, how do i get business reviews? Read on to find out how to get started.

Claim the Business

The only way for business owners to take full advantage of their customer reviews is to claim their businesses on sites like Yelp, Google+, and others. After claiming the business, make sure all of the information is accurate, including its phone number, physical address, and website address.

Make it Easy

Make it easy for customers to leave reviews. One of the simplest ways to encourage more customers to review a business is to purchase review management software. The software automates everything from customer screening to sending emails that direct satisfied customers to appropriate review sites.

Respond to Reviews

Customers want to feel appreciated and acknowledged. It only takes a few minutes to read through reviews and respond to both positive and negative responses from customers. Thank those who left positive reviews for their business and ask those who left negative reviews what the company could do to resolve the situation.

Resolve Problems

If a customer leaves a negative review, it’s always better to respond to it than to do nothing. It may cost a little money to issue a refund or replace a product that didn’t meet expectations, but doing so is essential to keeping existing customers happy and showing potential customers what kind of service they can expect.

Make Use of Good Reviews

Include a few of the best customer reviews on the company’s website, create case studies, or get in touch with exceptionally loyal customers to create spotlight videos. Putting a little bit of effort into highlighting positive reviews online will both make it easier for potential customers to find them and ensure that those who already patronize the business feel valued.

The Bottom Line

Online reviews are the perfect tool for generating buzz around a company and its products or services. Follow the simple tips above to get started or work with a review management company for additional help.

Project Mangement Certification Can Result in Higher Pay

Project management is a skill many people develop over time. Some acquire these skills through their work on various projects. Employers may not require people who have been promoted to the position of project manager to have any formal education or certification, but it can definitely pay to pursue those avenues.


People who are interested in pursuing project management as a career can benefit from learning the guidelines outlined in the handbook. Every employer and work team may have their own variations of the established guidelines, but those who understand the formal way to do project management are going to be more valuable to any organization.

Project management courses are part of most business degree programs but can be taken separately in most colleges and universities. The concepts are complex, so it’s important for those who are studying to be a project manager to be able to dedicate time to learning the terminology and process. The more focused a person is on their education, the more employable they will be when they have completed it.


Businesses today place a high value on the Project Management Professional certification. People who put in the work to earn this certification get paid 23% more than those who do the job without it. Although there are some requirements, taking the time to study for the exam will pay off in the end. Everyone isn’t eligible for the PMP certification. In fact, only those who have worked in the role of a project manager for three years and completed a project management course are eligible to sit for the exam.

People who have taken the exam without studying, even if they meet the requirements, tend to struggle with the test. However, a Project Mangement Certification exam prep course can be very helpful. Because employees tend to follow the norms their company uses, they sometimes forget the parts of the process they’ve been leaving out. An exam prep course should help them recall those processes so they can earn the certification and either get a raise from their current employer or take their talents to a company that will recognize their skills with a higher salary.