How to Collect and Improve Online Reviews

Internet-savvy business owners already know that online reviews play an essential role in driving traffic to their sites and converting casual browsers into loyal brand enthusiasts. Recognizing the importance of establishing a solid base of positive reviews is just one small step toward success, though. Wondering, how do i get business reviews? Read on to find out how to get started.

Claim the Business

The only way for business owners to take full advantage of their customer reviews is to claim their businesses on sites like Yelp, Google+, and others. After claiming the business, make sure all of the information is accurate, including its phone number, physical address, and website address.

Make it Easy

Make it easy for customers to leave reviews. One of the simplest ways to encourage more customers to review a business is to purchase review management software. The software automates everything from customer screening to sending emails that direct satisfied customers to appropriate review sites.

Respond to Reviews

Customers want to feel appreciated and acknowledged. It only takes a few minutes to read through reviews and respond to both positive and negative responses from customers. Thank those who left positive reviews for their business and ask those who left negative reviews what the company could do to resolve the situation.

Resolve Problems

If a customer leaves a negative review, it’s always better to respond to it than to do nothing. It may cost a little money to issue a refund or replace a product that didn’t meet expectations, but doing so is essential to keeping existing customers happy and showing potential customers what kind of service they can expect.

Make Use of Good Reviews

Include a few of the best customer reviews on the company’s website, create case studies, or get in touch with exceptionally loyal customers to create spotlight videos. Putting a little bit of effort into highlighting positive reviews online will both make it easier for potential customers to find them and ensure that those who already patronize the business feel valued.

The Bottom Line

Online reviews are the perfect tool for generating buzz around a company and its products or services. Follow the simple tips above to get started or work with a review management company for additional help.